MikaeleSantos.
Transforming strategy intoengagement
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Years of experience
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Employees impacted
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Major events
Strategy that becomes
experience
I am a marketing professional focused on commercial engagement, corporate events, and strategic campaigns. Over more than 6 years of career, I have built a journey connecting planning and execution — always driven by data and results.
At CNP Seguradora, I lead KPI-driven marketing campaigns and engagement initiatives, coordinating events such as Expert XP, Smart Summit, CONEC, and CONAC. I also participate in AI innovation projects — developing a chatbot with N8N for project management.
At Stone Co., I grew from apprentice to full analyst, impacting more than 2,000 employees with national corporate events, creating the recognition program "Clube de Elite", and producing internal communications that strengthened the commercial team's strategic alignment.
Professional Experience
A journey built with strategy, execution, and continuous growth.
- Coordination of strategic events and brand activations at major market events (Expert XP, Smart Summit, CONEC, CONAC), with highlight of Bronze award at Lusófono da Criatividade for the Expert XP 2025 project
- Planning and execution of performance-driven marketing campaigns and commercial engagement initiatives, contributing to surpassing by +50% the annual consortium sales forecast through structured and targeted campaigns
- Budget, contract and payment management via SAP, with direct interface with the finance team
- Participation in AI innovation project (N8N), developing automations for the Broker channel that resulted in reduced time for claims opening and analysis
- Management of vendors, agencies, and internal stakeholders for execution of marketing campaigns and projects
- Commercial KPI and campaign performance analysis, with preparation of strategic reports for decision-making
Featured projects
Expert XP 2026
Brand activation at Latin America's largest investment event. Full coordination of booth, immersive experience, and strategic networking.
Smart Summit 2026
Strategic presence at the leading financial technology summit. Brand activation and market relationship building.
CONEC 2025
CNP Seguradora booth and activation at the national insurance congress. Engagement with brokers and strategic partners.
Expert XP 2025
Brand activation at Latin America's largest investment event. Full coordination of booth, experience, and strategic networking.
Smart Summit 2025
Strategic presence at the leading financial technology summit. Brand activation and market relationship building.
sep 2019→Intern
aug 2022→Communications Analyst
dec 2022→Engagement Analyst
mar 2024
- Planning and execution of corporate events for +2,000 employees distributed across more than 400 locations in Brazil, focusing on engagement and strategic alignment of the commercial team, strengthening culture and connection among decentralized teams
- Ideation and implementation of the commercial performance program 'Clube de Elite', a recognition initiative based on results and behavior, which remains active in the company and strengthens high-performance culture
- Development of communication campaigns and engagement actions aligned with the corporate calendar and the company's strategic priorities, boosting adherence to commercial and institutional initiatives
Featured projects
Clube de Elite
Recognition and incentive program for sales teams. From ideation to implementation, impacting commercial culture.
National Events
Planning and execution of corporate events for more than 2,000 employees distributed nationwide.
Weekly News Program
Production and direction of an internal program with scripting, recordings, and coordination of participating employees.
Commercial Newsletter
Weekly newsletter consolidating strategic information and institutional communications for sales and backoffice teams.
Internal Communications
Initiatives to strengthen strategic alignment of the commercial team. Bridge between leadership and operations.
Achievements
Recognition and awards from hackathons and competitions.
Noma
ETH GLOBAL Buenos Aires 2025
Developed Noma, a Web3 project in the World track at ETH GLOBAL Buenos Aires 2025.
Handshake
Monad Blitz SP 2026
Built a decentralized marketplace that tackles one of the biggest scam problems in the ecosystem.
Areas of Expertise
Competencies built in practice over more than 8 years in marketing and corporate engagement.
Corporate Event Management
Full coordination of large-scale events — Expert XP, Smart Summit, CONEC, and CONAC.
Engagement & Incentive
Recognition programs that drive sales teams.
Marketing Campaigns
Strategic planning and data-driven execution.
Internal Communications
Newsletters, programs, and strategies that align teams.
AI Innovation
Chatbot with N8N and Claude for project management.
Stakeholder & Vendor Management
Agencies, vendors, and internal stakeholders. Budget, contracts, and payment processes.
Education
Multidisciplinary foundation in communications, marketing, and pedagogy.
Ready for the
next project?
Strategic marketing, commercial engagement or events that deliver results — let's talk.